40's Pin Up Couture
The best things in life, are not just things.
I love this style of the 40's, it has something cheery and teasy. It was the age of the upcoming red lipsticks and sophisticated ladies. As women's skirts and dresses became shorter to save on fabric, legs emerged as the most prominent and desirable feature of the 1940's. To save on shoe leather, peep toe's and T-straps became fashionable. The color red became very popular, though Eye make up was kept fairly tame. Nail color generally matched a women's lipstick color.
High waist swimsuits, Victory rolls, Hair bands, red lips, white skin, Lucky strike cigarettes, high round sweetheart small collars, Oxford, pumps and Sandals where the order of the day.
Of course the woman who would go to work had to be dressed differently. After 1945, womens dress code changed dramatically from the trim waist and hips, broad chest, and shoulder pads with shoulder-length curled or rolled hair, and hats to add to the New Look!
Last but not least, Nylons...
It was not commonly available during the war, now a standard piece of the women's business world. The inventor was a man! That discovery in 1935 laid the foundation for more research and in 1939, DuPont introduced nylon at the World’s Fair in New York. On May 15, 1940, the first nylon stockings appeared in stores in New York. On the first day, 780,000 pair were sold. Why so many? Women’s liberation, of course. It was now socially acceptable for women to show their legs and the new, sheer fabric was the perfect stocking to go with the shorter skirts.
Today, many women choose to go bare-legged, which i think takes away from the glamour of the sophisticated lady, and lessens the allure and imagination that men surely need. I would love to see the Nylon Age come back soon with a bang...Especially the typical ones with the black line on the back of the leg